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Big-10, SEC developing plan to share revenue with players

Jerry

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May 29, 2001
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You knew it had to come to this, and it's probably a good thing. It would hopefully impose some order on the Wild West scene that NIL has become while bringing benefits to players and officially acknowledging the sport's new reality. We're never going back to the Good Old Days:

 
You knew it had to come to this, and it's probably a good thing. It would hopefully impose some order on the Wild West scene that NIL has become while bringing benefits to players and officially acknowledging the sport's new reality. We're never going back to the Good Old Days:


Is this as a replacement to NIL or in addition to NIL? If it’s in addition, it doesn’t really change the mess of current college athletics (especially football).
 
Is this as a replacement to NIL or in addition to NIL? If it’s in addition, it doesn’t really change the mess of current college athletics (especially football).

That's a good question. The revenue-sharing concept is still only in the stage of study and discussion, but apparently, according to the CBS report that I linked and a related ESPN item (linked below) with more detail, it's being looked at very seriously indeed.

As I read it, the plan would incorporate and absorb NIL as part of a much broader system where schools would be authorized to "share" as much $20 million a year with players. Schools could opt to "share" less than the total authorized amount but not more.

Here's the relevant paragraph from the ESPN report:

>>Sources indicated the top-end revenue share number per school -- once it's determined -- would be in the neighborhood of $20 million annually, although that's yet to be settled. Whatever number is set by the settlement, individual schools will be able to opt in to share revenue up to that number with their student athletes at their discretion. (They could choose to share less, but not more.)<<

 
Is this as a replacement to NIL or in addition to NIL? If it’s in addition, it doesn’t really change the mess of current college athletics (especially football).
They can't kill NIL. Can only be an addition.

Any court case to kill or limit NIL will ultimately favor the players. Door is open and sadly can't be closed
 
It’s just more money for anyone playing sports in college. I’m sure nil is separate.
 
They can't kill NIL. Can only be an addition.

Any court case to kill or limit NIL will ultimately favor the players. Door is open and sadly can't be closed

Right, the plan does not envision "killing" NIL but rather, as per my post above, incorporating it into a new "model" where as part of the aforementioned $20 million per year, schools themselves purchase NIL rights and sideline the current booster-led NIL financers.

But this idea raises a lot of questions and is a long way from being implemented. However, the discussions surrounding it are now serious and I think will end in an arrangement to complete the ongoing transition of college football from an "amateur" sport to something else entirely.
 
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Right, the plan does not envision "killing" NIL but rather, as per my post above, incorporating it into a new "model" where as part of the aforementioned $20 million per year, schools themselves purchase NIL rights and sideline the current booster-led NIL financers.

But this idea raises a lot of questions and is a long way from being implemented. However, the discussions surrounding it are now serious and I think will end in an arrangement to complete the ongoing transition of college football from an "amateur" sport to something else entirely.
And unfortunately, I think the decision is most likely going to be the end of collegiate athletics as we know it, particularly when it comes to Olympic sports.
 
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Right, the plan does not envision "killing" NIL but rather, as per my post above, incorporating it into a new "model" where as part of the aforementioned $20 million per year, schools themselves purchase NIL rights and sideline the current booster-led NIL financers.

But this idea raises a lot of questions and is a long way from being implemented. However, the discussions surrounding it are now serious and I think will end in an arrangement to complete the ongoing transition of college football from an "amateur" sport to something else entirely.
It's just making the change official. College football has been a pro sports league for basically 30 years...players are just finally getting their share.
 
It's just making the change official. College football has been a pro sports league for basically 30 years...players are just finally getting their share.

I suppose one way to look at it is as the end of the hypocrisy surrounding the sport for well over 30 years. Players pretending to be students...colleges pretending to treat them as such...the joke majors and joke graduation rates.

There were only a few big-time football powers that took the "student" side of the equation seriously. Penn State was one. Notre Dame. Stanford. A few others. Almost none in the South.

So finally it all evolved into the brave new world of opt-outs, portals, and NIL. And now the logical end point which is to just pay the kids and be done with it. I mean, with these huge television contracts and all the rest, it's not like the schools can't afford it.
 
I heard from a friend who heard a podcast that the NCAA is planning to roll out a formal compensation structure to players. Maybe that would replace NIL. This revenue sharing is on top of outright paying the players. Wow, have times changed.
 
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I suppose one way to look at it is as the end of the hypocrisy surrounding the sport for well over 30 years. Players pretending to be students...colleges pretending to treat them as such...the joke majors and joke graduation rates.

There were only a few big-time football powers that took the "student" side of the equation seriously. Penn State was one. Notre Dame. Stanford. A few others. Almost none in the South.

So finally it all evolved into the brave new world of opt-outs, portals, and NIL. And now the logical end point which is to just pay the kids and be done with it. I mean, with these huge television contracts and all the rest, it's not like the schools can't afford it.
Joe's grand experiment was a great vision and he made it a reality. That is all gone but I think if he was alive he would be okay with where are headed. He would understand that the grand experiment had its day but we have moved past that. If you don't evolve you're dead.
 
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I heard from a friend who heard a podcast that the NCAA is planning to roll out a formal compensation structure to players. Maybe that would replace NIL. This revenue sharing is on top of outright paying the players. Wow, have times changed.
Can't replace it but hopefully it limits NIL
 
Is this as a replacement to NIL or in addition to NIL? If it’s in addition, it doesn’t really change the mess of current college athletics (especially football).
This is the right train of thought. Legally I don't think they can stop NIL. However what they call NIL now isn't really NIL either, it's pay for play/signing bribery and is NIL in name only, I have no issues with legit NIL like players using their name/likeness to get endorsement dollars, a cut of merch sales with their name, etc. If a revenue share somehow replaces that portion of the NIL masquerade then the revenue sharing will be a great thing for the sport. Problem is, I don't think they can put a stop of the fake NIL faucet officially without legal challenges, which they probably lose. After all, "NIL' as executed now is already against the rules but everyone is just doing it anyway so I don't have a clue how you stop it without going all the way to making players employees and putting collective bargaining contracts in place that can actually be enforced since the enforcement arm of the NCAA is complete useless.
 
This is the right train of thought. Legally I don't think they can stop NIL. However what they call NIL now isn't really NIL either, it's pay for play/signing bribery and is NIL in name only, I have no issues with legit NIL like players using their name/likeness to get endorsement dollars, a cut of merch sales with their name, etc. If a revenue share somehow replaces that portion of the NIL masquerade then the revenue sharing will be a great thing for the sport. Problem is, I don't think they can put a stop of the fake NIL faucet officially without legal challenges, which they probably lose. After all, "NIL' as executed now is already against the rules but everyone is just doing it anyway so I don't have a clue how you stop it without going all the way to making players employees and putting collective bargaining contracts in place that can actually be enforced since the enforcement arm of the NCAA is complete useless.
I think they will just formally start paying them. Weird thing though is is why are you paying a 3rd stringer? But I guess you are going to have to pay everyone something.
 
I think they will just formally start paying them. Weird thing though is is why are you paying a 3rd stringer? But I guess you are going to have to pay everyone something.

The $20 million figure being bandied about sounds roughly like the equivalent of a salary cap where schools would be authorized to "share revenue" in that total amount (but not more) with the players. So presumably the best players would get more money but most everyone would get something.

In return, according to Bowl Season Director Nick Carparelli as quoted in Richie's opt-out thread, "student-athletes" (gag) will likely be "required to play in 12 regular-season games, the bowl game, and the CFP as part of their compensation, not unlike how the rest of the real world works." End Quote.

Obviously there would be provisions for exceptions related to injuries and other circumstances, but even with that, I'm thinking the legal enforcement of such a play-for-pay arrangement might prove tricky indeed.
 
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The $20 million figure being bandied about sounds roughly like the equivalent of a salary cap where schools would be authorized to "share revenue" in that total amount (but not more) with the players. So presumably the best players would get more money but most everyone would get something.

In return, according to Bowl Season Director Nick Carparelli as quoted in Richie's opt-out thread, "student-athletes" (gag) will likely be "required to play in 12 regular-season games, the bowl game, and the CFP as part of their compensation, not unlike how the rest of the real world works." End Quote.

Obviously there would be provisions for exceptions related to injuries and other circumstances, but even with that, I'm thinking the legal enforcement of such a play-for-pay arrangement might prove tricky indeed.
Do you think it evolves where the "only" comp they get is revenue sharing? Or will they get a salary on top? NIL will stay but just be what its name says and not the pay for play it is now.

Will all schools in the B10 have $20 million to share with players? I just want it to be a level playing field and not a situation where OSU can outspend everyone 2 to 1 and hoard the best players.
 
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I think they will just formally start paying them. Weird thing though is is why are you paying a 3rd stringer? But I guess you are going to have to pay everyone something.
They are paying players not to play at this point, to stay under the scholarship limits. The whole thing is a farce... asking fans to pay a player when the program makes millions in revenue.
 
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They are paying players not to play at this point, to stay under the scholarship limits. The whole thing is a farce... asking fans to pay a player when the program makes millions in revenue.
I agree with you there. All this TV revenue. All these huge, inflated salaries to coaches yet they want the average Joe to give them a grand to pay some player who by the way may not do much of anything to help the team win.
 
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Do you think it evolves where the "only" comp they get is revenue sharing? Or will they get a salary on top? NIL will stay but just be what its name says and not the pay for play it is now.

Will all schools in the B10 have $20 million to share with players? I just want it to be a level playing field and not a situation where OSU can outspend everyone 2 to 1 and hoard the best players.

Based on the news items of the last few days, I'm inclined to agree with lazydave's assessment above: this seems a formula for the rich getting richer and the haves getting havier at the expense of the have-nots.

The reports talk about schools having a "sharing" ceiling of $20 million, but some could opt for less than that. Problem is, if you go south of the ceiling, you put yourself at an immediate competitive disadvantage.

No matter how you cut all this, we're standing on the brink of a landmark and forever change in the landscape of college football.
 
The $20 million figure being bandied about sounds roughly like the equivalent of a salary cap where schools would be authorized to "share revenue" in that total amount (but not more) with the players. So presumably the best players would get more money but most everyone would get something.

In return, according to Bowl Season Director Nick Carparelli as quoted in Richie's opt-out thread, "student-athletes" (gag) will likely be "required to play in 12 regular-season games, the bowl game, and the CFP as part of their compensation, not unlike how the rest of the real world works." End Quote.

Obviously there would be provisions for exceptions related to injuries and other circumstances, but even with that, I'm thinking the legal enforcement of such a play-for-pay arrangement might prove tricky indeed.
Bowl games will be dropped
 
Based on the news items of the last few days, I'm inclined to agree with lazydave's assessment above: this seems a formula for the rich getting richer and the haves getting havier at the expense of the have-nots.

The reports talk about schools having a "sharing" ceiling of $20 million, but some could opt for less than that. Problem is, if you go south of the ceiling, you put yourself at an immediate competitive disadvantage.

No matter how you cut all this, we're standing on the brink of a landmark and forever change in the landscape of college football.
If there is at least a ceiling that is a good step. I agree that I doubt the Vanderbilts and Wake Forests are going to spend $20 million but we probably will to try to keep up with OSU, Oregon, USC, etc.
 
There were only a few big-time football powers that took the "student" side of the equation seriously. Penn State was one. Notre Dame. Stanford. A few others. Almost none in the South.
My nephew went to ND and knew a couple of their football players quite well about 20 years ago. . Now while they were decent-OK students, they were treated differently and had huge advantages that the regular students didn't experience........ there was no way they were going to flunk out. And it happens at all schools
 
My nephew went to ND and knew a couple of their football players quite well about 20 years ago. . Now while they were decent-OK students, they were treated differently and had huge advantages that the regular students didn't experience........ there was no way they were going to flunk out. And it happens at all schools

Right, but everything is relative. One of my best friends back in the day went to Penn State and told me that despite Joe's grand experiment, his football players still got a status and advantages that ordinary schmuck students were never given.

Yet in the end, with regard to their football programs and players, both Penn State and Notre Dame at least tried to maintain a degree of academic integrity and seriousness that the football factories at other universities never even bothered to attempt. That's important...or at least it once was.
 
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Whoa...the train is speeding down the track...

The train has arrived at the station. Schools will pay players directly:

>>...a seismic shift for college sports, ending the NCAA’s longstanding ban on schools paying athletes directly. While schools have been working with donor-funded collectives to arrange NIL deals for their athletes for the past three years, the new policy will allow schools to make NIL deals directly with their athletes and pay them with the revenues they help generate.<<

 
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The train has arrived at the station. Schools will pay players directly:

>>...a seismic shift for college sports, ending the NCAA’s longstanding ban on schools paying athletes directly. While schools have been working with donor-funded collectives to arrange NIL deals for their athletes for the past three years, the new policy will allow schools to make NIL deals directly with their athletes and pay them with the revenues they help generate.<<

Great news… a salary cap!
 
They can still get NIL money from other sources. NIL can't be capped unfortunately

Not sure you're right about that. My understanding, which could be wrong, is that the agreement takes the collectives and boosters right out of the equation.
 
Not sure you're right about that. My understanding, which could be wrong, is that the agreement takes the collectives and boosters right out of the equation.
What? Do you have a link for that? Nothing I've read has said anything about that.
How are you telling players they dony have the right to use their name or likeness because of this? That would be like the NFL tell Micah Parsons the Cowboys can use his name and likeness but he can't do anything to earn cash from other sources.
I hope you're right but that doesn't make any sense to me.
 
What? Do you have a link for that? Nothing I've read has said anything about that.
How are you telling players they dony have the right to use their name or likeness because of this? That would be like the NFL tell Micah Parsons the Cowboys can use his name and likeness but he can't do anything to earn cash from other sources.
I hope you're right but that doesn't make any sense to me.
I think you are correct. However, I believe currently, the NIL contracts are paying players more than the FMV of their NIL rights because there was no other way to compensate the players. In other words, I do not believe these donors were receiving a return on their investments like you would expect in an open market. Rather, the NIL payments were in lieu of donations to the college. The big boosters were paying the players through the NIL rather than making the donations to the schools. I believe that the fact that schools can now pay players directly will cause the schools to solicit these donors who were paying above FMV for NIL rights to pay the schools directly so that the schools can pay the players the full $20 million allotment. Now that there is another source to pay players, the NIL rights paid to college players will be closer to the FMV of such rights and NIL investors will require a reasonable return on their money. I think it is going to be interesting to see how many schools are actually going to pay the full $20 million allotment.
 
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I think you are correct. However, I believe currently, the NIL contracts are paying players more than the FMV of their NIL rights because there was no other way to compensate the players. In other words, I do not believe these donors were receiving a return on their investments like you would expect in an open market. Rather, the NIL payments were in lieu of donations to the college. The big boosters were paying the players through the NIL rather than making the donations to the schools. I believe that the fact that schools can now pay players directly will cause the schools to solicit these donors who were paying above FMV for NIL rights to pay the schools directly so that the schools can pay the players the full $20 million allotment. Now that there is another source to pay players, the NIL rights paid to college players will be closer to the FMV of such rights and NIL investors will require a reasonable return on their money. I think it is going to be interesting to see how many schools are actually going to pay the full $20 million allotment.
I'd like to see the verbiage in the suit/agreement because I'm wondering if they're required to spend the full amount.

I guess it comes down to...will these people still be throwing hundreds or thousands of dollars at players on top of the money the school is paying them. I think some, like legit QBs, will.

This could also help create a little more parity (which would be great) depending on how much NIL money remains in play. Georgia, Bama, Ohio State, Michigan, etc eventually will lose a lot of good contributors for more money elsewhere.
 
And unfortunately, I think the decision is most likely going to be the end of collegiate athletics as we know it, particularly when it comes to Olympic sports.
Exactly right. Football and basketball money has been funding all the other sports. With the players taking a big chunk of the money, there won't be enough to fund women's field hockey, baseball, softball, fencing, etc. The alternative is to use taxpayer money for the other sports. This is unlikely to be acceptable. Another alternative is to raise tuition to support the other sports. A non-starter. Thus, the football and basketball players will drive BMWs while the other college sports perish. That is where we are headed.
 
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