Yeah, doesn't take much imagination to see that much. Whew.
11 college teams that rake in tons of cash from Nike, Under Armour, and Adidas
Gregory Shamus/Getty Images
College sports are lucrative, and major brands are taking note.
Nike, Under Armour, and Adidas are the top NCAA athletic apparel giants who provide gear to student athletes and fans.
Here's a list of the top 10 annual NCAA athletic apparel contracts.
Note: Information based on available data. Only public universities make contracts available for review. Notre Dame is the exception.
10. Louisiana State University
Jonathan Bachman/Reuters
Contract: Nike
Annual contract value: $4,200,000
LSU previously held the most lucrative athletic apparel contract in the SEC.
Their contract with Nike allows them to be eligible to receive a BCS game bonus of $10,000 and a national championship bonus of $50,000.
9. Arizona State University
Getty Images
Contract: Adidas
Annual contract value: $4,225,000
ASU made a
switch from Nike to Adidas and their new contract doubles what they had with Nike - valued at $33.8 million. The contract began July 2015 and extends through 2022-2023.
8. Maryland
Getty Images
Contract: Under Armour
Annual contract value: $4,300,000
Under Armour's founder, Kevin Plank, is a University of Maryland alum, so it's no surprise that the Baltimore based company signed a deal with Maryland. Now that Maryland is in the Big Ten, they are the second team in the conference (along with Northwestern) to be signed with Under Armour. Their current contract is in effect from 2014-2024.
7. Auburn
Getty Images
Contract: Under Armour
Annual contract value: $4,300,000
Auburn's contract with Under Armour expires in 2016 with no mention of extending it -although it is possible.
"We have enjoyed a great relationship with Under Armour since 2005 because Kevin Plank and Under Armour share our commitment to excellence in training and performance,"
said Jay Jacobs, Auburn's athletic director. "This partnership will allow current and future Auburn student-athletes to flourish on and off the field."
6. Florida State University
Getty Images
Contract: Nike
Annual contract value: $4,400,000
Nike's second largest collegiate athletic apparel contract is with Florida State University.
FSU's contract with Nike has been consistently renegotiated since 1998. As of now, their contract goes until the 2017 school year - with the opportunity to extend for another five years.
5. Louisville
Getty Images
Contract: Adidas
Annual contract value: $5,915,000
Louisville has been affiliated with Adidas for the past 16 years. In April 2014, the Cardinals announced a five year extension with Adidas.
5. Kansas
Getty Images
Contract: Adidas
Annual contract value: $6,375,000
Kansas and Adidas have held a contract since 2005 and will extend to 2019.
4. Texas A&M
Getty Images
Contract: Adidas
Annual contract value: $7,100,000
Texas A&M signed the largest athletic apparel deal in the SEC with Adidas. According to the
Portland Business Journal, the current deal went into effect July 2014, but wasn't signed until February 2015. The deal runs through June 2022.
3. UCLA
Getty Images
Contract: Adidas
Annual contract value: $7,500,000
Along with Arizona State, UCLA is the only other school in the Pac-12 that has a deal with Adidas. Ironically enough, Adidas is the official and exclusive apparel and footwear provider of the conference and all their events.
2. Notre Dame
Getty Images
Contract: Under Armour
Annual contract value: $9,000,000
Announced in January 2014, Notre Dame previously held the spot as the most lucrative apparel and shoe deal in college athletics. The deal is valued at a little over $90 million over 10 years.
1. University of Michigan
Getty Images
Contract: Nike
Annual contract value: $10,000,000
Valued at a total of $169 million over 15 years, Michigan and Nike hold the
richest apparel contract in collegiate athletics. The deal will supply all 31 U‐M athletic programs with uniforms, footwear, apparel and equipment and will be in effect as of August 2016 through July 2027 - with the option to extend through 2031.