I am considering Kia vs Hyundai and other mid sized SUVs.
I understand Kia and Hyundai don’t offer all same platforms.
Is one brand the upscale over other such as Buick over Chevrolet?
Thanks for your input.
Hyundai Motor Group (the parent company of Hyundai Motors) has around a 31% stake in Kia Motors, which is similar to what FoMoCo held in Mazda back in the day.
While H and K share in the development of platforms and powertrains, the 2 still see themselves as competitors, so there really isn't a Buick vs. Chevy-type relationship
Ford and Mazda had a similar relationship back in the day - sharing components but also competing head-to-head w/ each other.
H is the more established brand (at least in the US; in other markets, Kia outsells Hyundai), but that doesn't mean H any more
premium.
K, in fact, is the brand which has a near-premium trim (formerly the SX-L trim) which offers a higher-grade interior (Ford now does something similar over in Europe w/ the Vignale line).
But w/ Hyundai's latest models (Santa Fe, Palisade), H has stepped up their game when it has come to interiors, so there isn't that much difference btwn the 2.
K, however, is supposed to be the more youthful, sportier brand, but it is H and not K that has the N performance sub-brand.
Overall, K models tend to be sportier than H models - for instance, the Sportage is tuned a bit sportier and is offered w/ a 2.0T engine whereas the Tucson only gets the 1.6T for its top engine, but w/ the N performance sub-brand, H models which will be getting an N version will be getting more power (already have the Veloster-N, but a Tucson-N, Sonata-N, Kona-N are in the pipeline, as well as a bespoke N model).
The 2 brands share a tremendous amount of parts/features. Many of the same platforms and parts are in use, but not quite to the level of 80’s GM badge engineering.
There's a difference btwn platform-sharing (which H/K do) and badge engineering.
For instance, Mercedes does both (w/ other totally separate manufacturers).
The Mercedes X-Trail and Citan are basically a badge-engineered Nissan pick-up and Renault van.
The Infiniti QX30 shares bones and powertrains w/ the Mercedes GLA - which is platform-sharing.
I personally recommend Mazda. Tremendously value for the price. Lots of tech, and one of the best driving experiences in the industry.
Mazda is definitely the mainstream brand for those who place a premium on driving dynamics and want near-premium interiors (Mazda is basically trying to be what VW used to be here).
Reason why Mazda doesn't sell better is due to 3 things - higher prices, lacking power (the new 2.5T helps, but isn't enough) and being more cramped than many of the competitors.
Suspect OP is looking at something like the Hyundai Santa Fe and the Kia Sorento.
Mazda presently doesn't offer a model in the size segment which includes the Santa Fe, Sorento, Edge, Murano, Passport and Blazer, but the Mazda CX-5 is an excellent choice for a compact CUV.
Key differences, the Sorento offers a 3rd row (which is roomy enough to fit smaller adults) and the SF does not.
The Sorento top engine is a V6 whereas the top engine for the SF is a turbo-4.
The SF is a new model whereas the Sorento recently got is facelift, so is entering the latter stages of its life-cycle - so should be able to get a better deal on the Sorento.
H/K both have new 7-8 passenger 3-row CUVs that will be hitting the dealer lots soon, the Palisade and Telluride.
Both have near premium quality interiors which makes that of the Pilot and Highlander look outdated.
As for resale values, that has a lot to do w/ the purchase price (ATP).
Can get a much larger discount on a Sorento than say, the new Honda Passport - so get the
savings up front.
Anyhow, these days, Hyundai's resale is on par w/ Nissan's.