that Kaepernick guy!
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Nike shares are up 8 percent in premarket trading Friday, after the athletic apparel company turned in quarterly earnings and revenue that beat analysts' expectations with the help of strong global sales and improvements to its digital business.
Although there had been concerns early in the quarter that a controversial ad campaign could dampen sales, there weren't any signs of that in the results, which were released late Thursday.
The company made no mention of its ad campaign starring Colin Kaepernick in its earning release, but it appears that the controversy did not negatively affect sales. The former NFL player made headlines as a quarterback for the San Francisco 49ers for protesting police brutality by kneeling during the national anthem. Nike unveiled the ad on Labor Day to commemorate the 30th anniversary of its "Just Do It" campaign, and was immediately met with criticism. Some customers went on social media and burned their Nike shoes, vowing not to shop the brand again.
LINK
Nike shares are up 8 percent in premarket trading Friday, after the athletic apparel company turned in quarterly earnings and revenue that beat analysts' expectations with the help of strong global sales and improvements to its digital business.
Although there had been concerns early in the quarter that a controversial ad campaign could dampen sales, there weren't any signs of that in the results, which were released late Thursday.
The company made no mention of its ad campaign starring Colin Kaepernick in its earning release, but it appears that the controversy did not negatively affect sales. The former NFL player made headlines as a quarterback for the San Francisco 49ers for protesting police brutality by kneeling during the national anthem. Nike unveiled the ad on Labor Day to commemorate the 30th anniversary of its "Just Do It" campaign, and was immediately met with criticism. Some customers went on social media and burned their Nike shoes, vowing not to shop the brand again.
