The problem with LIV aside from the real dirty cash, dirtier than most other cash, is that nobody cares. I know a lot about golf, I've been in and around the business for 25+ years. Nobody gives a crap about a LIV tournament. And yes, a LIV event is a tournament, not a championship and there is a huge difference. If you asked when LIV last played, where they played, who played and who won, I couldn't give you a decent answer except I did catch a headline that I think Charl Schwatzel won one of the tourneys but that's all I know. This will eventually be it's demise. If it can't capture the imagination of those who love to play and watch golf, it is inventible it will die. If the golf population at large doesn't pickup more interest it just won't work.
Many of the players will come away set for life, if they weren't already, but at what cost to overall health of high level championship golf and did it really change their life? These guys already travel to the best spots on a private jet with a team of support people, how is LIV changing that? Let's face it LIV isn't a series of championship competitions, it's a small invitational skins game, like casino's put on for high rollers at Shadow Creek or Cascata. Sorry just not interesting, not my fault, their fault for lack of imagination.
Greg Norman would sell his first born if meant a new branding opportunity.
If it was all about watching who won the money the most important stroke would be the guy who has a 4 footer to determine if he gets 2nd place money of falls back into the 4 way tie for 3rd, but that's not how this works, even though that uninteresting final putt was worth 280 thousand dollars. The trophy is the draw for public at large, not the big fake check at the end. They handed Cam Smith the Claret Jug not the big fake check and that's why everyone was watching.