i guess there is a line for everybody. I could see how contributing to the NLC could be seen to the donor as contributing to all the players getting scholarships, free room, free meals, a $4500 stipend, and access to world class facilities and coaching. that NLC contribution also contributes to the coaching and staff salaries as you note, as well as upgrades to the physical buildings, etc....it also supports other sports programs within PSU from cheerleaders to the dance squad and to a lesser extent the olympic sports programs.Well I guess ask the current NLC donors that question.
We don't pay coqch 10M a year from tuition.
contributing to NIL literally is like after a game walking over to a player and writing them a check for a few grand for a good game.