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NFL in negotiations for broadcast contract. This should be fun to follow.

TN Lion

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Sep 6, 2001
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Now the ratings for the Monday night games falls 17.2%.

ESPN's first outing of the 2020 National Football League featuring the New York Giants hosting the Pittsburgh Steelers attracted an average of 10.76 million viewers on Monday night the network announced, down 17.2% from last year's first Monday night game.
That's just the drop for the first game.

What was the drop for the second game?

Well, CNBC doesn't want to tell you. They're going to make you work out the math.

The second game between the Tennessee Titans and Denver Broncos registered 7.6 million viewers as the Titans won, 16-14.
The viewership was down from last year�s average of 13 million viewers for the first game in the Monday Night Football doubleheader that featured the Houston Texans and New Orleans Saints.


That's a drop of 43%.

Forty. Three. Percent.

ESPN looks for something to brag about -- and it's sad what they try to brag about.

Monday's first game was between two of the most-watched teams in football: The Giants, which play in the huge NYC market, and the Steelers, which don't have a huge market but they have a large following because they're in the f#cking AFC championship game like once every two years.

Seriously: When do the Steelers not make the playoffs? Almost never.

Now, ESPN does admit that Giants-Steelers game was down from the 2019 opener. But they say that at least the ratings were better than the 2018 opener.

The problem with that is that the 2018 opener featured two teams which are perennial losers and who have almost no following outside their metro areas, the Jets and the Lions.

The audience for the Steelers' victory surpassed ESPN's audience for the 2018 MNF doubleheader opening game between the New York Jets and Detroit Lions (10.4 million viewers)...
So ESPN is bragging that a game between the Giants and Steelers just barely edged a stinker between the Jets and the Lions.

BTW, I know the Giants are terrible recently but they do manage an occasional ass-pull Super Bowl win to keep their long-suffering fans just satisfied enough to keep them tuning in for more humiliation.

Now, about those contract renegotiations with the networks: the Observer notes that literally billions are at stake. That is, the NFL may have to settle for a contract that is billions shy of what they were hoping for.

Get woke...

What we do know for certain is that the NFL and broadcast networks are in the process of renegotiating their media deals, the majority of which will expire after the 2022 season. The league is hoping to double their fees and as the most powerful annual driver of live-viewership, they hold the leverage. But the broadcast networks will use any and all ratings declines to bolster their negotiating power.
The NFL wants to double its fees as it loses viewers almost every year?

Well good luck with that, Idiots.

Update: Speaking of the Detroit Lions, Clyde Shelton notes that Matthew Stafford is now full BLM/antifa:

Matthew Stafford goes full SJW.

The Players Tribune:

"Deep down inside, no matter what political party we support, or what we do for a living, we know what's real. Police brutality, white privilege, racism -- it's all real." at_Lions quarterback Matthew Stafford, in his own words.
 
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The NFL branded itself with "America" for the last 50 years... right down to their logo which features Red White and Blue with White Stars on a Blue Background.
Army paratroopers landing on the field. US Air Force planes flying overhead. Giant flags waving on the field.

It will take them at least ten years to make the turn they are planning. I imagine they will be successful. Suppose this is part of a broader international push.

LdN
 
One word, streaming.

Streaming numbers do not show up as "Ratings" but for more and more it is how they watch their sports as more and more cut the cord and rely on Prime, Youtube TV, Hulu, and so forth for their conent, and if you don't think leagues are going to start to leverage the hell out of that and see that as more and more their main source of rights coverage video you don't know where things are going.

Traditional ratings for everything are down across the board because more and more people don't "watch TV" as far as they use a cable provider or over the air broadcaster to give them content.
 
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These nfl ratings numbers are depressing, but is the nfl asymptomatic, on a ventilator, or in the ICU?

o_O
 
Only way you can get to a leftist is through money. If the ratings go down and the money coming into the players go down, maybe they will get a little bit of common sense. Otherwise, leftists are impervious to reason.
 
I keep thinking the broadcast rights bubble will eventually burst and networks won't be willing or able to pony up billions of dollars. My thinking is always proven wrong.
 
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Only way you can get to a leftist is through money. If the ratings go down and the money coming into the players go down, maybe they will get a little bit of common sense. Otherwise, leftists are impervious to reason.
Get woke, go broke. Many companies are finding that out.
 
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