PSU changing the shield logo?

[Obliviax]

Anything but the chipmunk, IMHO, is a net win.

 

[manatree]

By the way, does Penn State still use this logo?

This is still the official Penn State Seal, used mostly for official documents, often as a watermark image. The preferred version is without the fluted edge.

The Penn State Seal is not changing. The change is to the Penn State Mark. While I prefer the older Penn State Mark, I do agree that it presented some problems when scaled smaller that the details of the shrine and 1855 did not translate well.

My main complaint is that the font of the new design is very generic.

Also, if you read the official release, you will find some of the reasoning behind the change and how it will be rolled out mostly as departments order new supplies. Which means that I will still be handing out my business cards with the old design when I retire.

“Penn State was ahead of its time in introducing the academic shield and achieving University-wide use earlier than many other top public research universities,” said Lokman. “However, with the original mark, designers frequently spent added time trying to adapt it for uses that were not foreseen at the time of its development nearly three decades ago, causing increased costs and frustrations for the University marketing community, as well as firms that produce merchandise carrying the University’s mark.”

To provide a consistent, up-to-date and time- and cost-effective approach, the academic identity will be phased in over time across the University. Units will be afforded time to plan and budget for changes to signage, letterhead and other areas, with digital updates the early priority. Units will not be asked to dispose of existing materials. The only expected financial resource need will be for exterior signage, since units will be asked to integrate the updated identity as they replenish supplies that use the mark. The change will be most immediately evident in high-profile venues such as on the Penn State homepage, news and social media platforms, campus websites and in television spots.

The refreshed identity replicates well in digital and print environments and will be accompanied by easy-to-use file formats and a brand architecture system that will achieve visual consistency across the University. Its simplicity and ease-of-use will promote consistency, and reduce time and implementation costs for designers. An online manual and toolkit will be available in the coming months to ease the transition for the University community.

 

[jimarnp]

changes are needed, but not on the logo IMHO. Doesn't look too bad, though:

OK/acceptable, but seems like much softer/lighter features than the original....almost emasculated. Older is better , IMO

 

[rem524]

A few thoughts: I don't think the new logo is bad, and I hadn't realized the old logo was so old. I would have preferred for the color to be darker - why not use Penn State's navy? That doesn't seem to make sense. The font isn't my cup of tea, but the old one wasn't my cup of tea, either - I didn't understand why the "S" was larger than the "P", and with the new logo it's consistent. I like how the logo is on one line, rather than being stacked in the old logo and I like the new lion statue design as it brings out the lion rather than it being washed out in the big blue shield.

As another point, I can't fathom why the University strayed away from using the official university seal on its branding. So many other universities use their seals, and I think that Penn State's is quite attractive and clearly signals PSU as the state's flagship university. I know that many of the Ivy League schools use a shield, though, so maybe that's what they're going for.

Overall, not bad at all, and I think it's a refreshing upgrade all things considered.

Good analysis of the differences. The mid-capped S on the old logo never really bothered me but now that you point it out, I will notice it more. Thanks for that!

The other basic difference is that the new logo is two colors instead of one color which can make it more attractive to the eye. The old logo would have been cheaper and easier to print on any paper or clothing. In the digital age, there is no difference putting multi-color logos on a digital document and multi-color printing is probably cheaper and more reliable now.

 

[Fox Chapel Lion II]

Anything but the chipmunk, IMHO, is a net win.

Vehemently disagree, mon friere. The chipmunk is the bee's knees. I never liked the 90's era Lion although it is on one of my favorite sweatshirts.

 

[T J]

I think the new one is terrible. The old logo has a dignity to it, the new one looks ridiculous.

"...the new one looks ridiculous"​

What's with the empty-eyed lion look?

Who thought that was a good idea?

 

[Zenophile]

"...the new one looks ridiculous"​

Agree...

What's with the zombie-eyed lion look?

He's surprised at how generic the new font is.

 

[fairgambit]

 

[dwiz]

Penn state is getting absolutely slammed on their official Facebook where they announced this. Their response? Just delete comments. Censorship is their answer. This is higher education. This is the new transparency.

 

[BobPSU92]

This is still the official Penn State Seal, used mostly for official documents, often as a watermark image. The preferred version is without the fluted edge.

The Penn State Seal is not changing. The change is to the Penn State Mark. While I prefer the older Penn State Mark, I do agree that it presented some problems when scaled smaller that the details of the shrine and 1855 did not translate well.

My main complaint is that the font of the new design is very generic.

Also, if you read the official release, you will find some of the reasoning behind the change and how it will be rolled out mostly as departments order new supplies. Which means that I will still be handing out my business cards with the old design when I retire.

Thanks all the info. Much appreciated. Regarding the Penn State Seal, I agree that it looks better without the fluted edge.

 

[BobPSU92]

Penn state is getting absolutely slammed on their official Facebook where they announced this. Their response? Just delete comments. Censorship is their answer. This is higher education. This is the new transparency.

Figures. Penn State probably paid some ridiculous sum for the new design and therefore won't walk back from it. I think they could at least revise it further. The eyes on the lion are creepy on the new shield.

Of course, when Michigan State tried to change the Spartan logo on their football helmets a few years ago and fans revolted, they scrapped the idea.

 

[ChiTownLion]

This new lion looks goofy. Like camaro said, the academic shield should offer some sense of dignity. This lion looks like he's on drugs with his eyes bugged out and a creepy smile. And there seems to be no rhyme or reason to the font. PSU's academic shield, imo, should feature clean lines and a crisp font. Honestly, Guido would've knocked it out of the park. This is third grade work and reminds me of the "O RLY" owl meme. Hope they yank it ASAP.

 

[Keyser Soze 16801]

Spending a six figure sum, so typical. There must be 500 artists on campus. Why not run a contest with the winner getting $10,000 and build school spirit in the process?

 

[Nittany18]

It's horrible. That and the uniform should never change.

 

[T J]

He's surprised at how generic the new font is.

Fair enough Zenophile. However..,

What's with the empty-eyed lion look?

Who thought that was a good idea?
​

 

[Evan Ceg]

Someone like Lou Prato will probably correct me, but I think the first time the football team wore the navy blue jerseys was the 1969 Orange Bowl when we beat Kansas thanks to the famous 12th-man-on-the-field call at the end of the game.

I liked the old University logo, but if it's in some way digitally problematic, then on with the new. Not in love with that new font, but anything that's art or an artistic representation is going to collect both positive and negative comments, no matter what it is. I'll probably grow to like the new logo, at least it's not awful IMO.

 

[Beech Cricker]

I hate the new "mark". The eyes make the lion look possessed. And the shadows in the neck area makes it look like the lion has a beard. This looks more like a cartoon effort than anything.

 

[Talpsu]

I think you people who like this design are off your rocker. It looks like someone made it on paintbrush or whatever that program was called. The lion looks ridiculous and the font is absurd. I seriously thought this was a joke at first.

Spending a six figure sum, so typical. There must be 500 artists on campus. Why not run a contest with the winner getting $10,000 and build school spirit in the process?

This^^^^^^^!!!!!! Our school just loves pissing away money for crap product. its like that PR firm they hired when the scandal broke. Incoming freshman could have done a better job. This looks like the work of a first grader. I cant believe some of you actually like it.

 

[ChiTownLion]

Comments from facebook: https://www.facebook.com/pennstate/posts/10155896209850268

Penn State
3 hrs · Edited ·
“I am excited to see us moving forward with an updated visual identity that connects our rich tradition with a bright future," Penn State President Eric Barron. Penn State will officially unveil the updated academic mark later in August. (This does not affect the University Seal and Intercollegiate Athletics identity, which continue to roar.)

Penn State mark to receive refresh for stronger, more contemporary look...
Penn State is refreshing its academic visual identity, which was created in the late 1980s and is often referred to as the University mark. Though...
NEWS.PSU.EDU

• Write a comment...
• 
  Christopher KalmanOh jeez. Font is absolutely terrible. Leave the old one alone.
• 
  Brenton J. TrinhI dont like it. The original one resembles tradition. I like the authenticity of it. The new one looks like a high school graphics arts assignment. The font isn't strong, it shouldn't have any lower case letters. The Nittany Lion also looks like a deer in the headlights. Please revise the new logo. As a Penn State alum, I do not approve.
• 
  Tyler KleinleThis logo makes our college look weak. Maybe this would fit for Penn State Elementary School but not for one of the best colleges in the country. As a student, I don't see Penn State in this logo. It's too childish!
• 
• Michael SteelPenn State this is awful. Your peers are laughing and your alumni are embarrassed. Glad I bought my gear already. I teach high school and wouldn't allow my students to use this as their final design. There is awkward spacing after the shield and the font is akin to a dollar store coloring book. What a waste of tax payer dollars, university funds, and time.
• 
  Michael McLaughlinDid the NCAA design this for us as part of the sanctions? It's awful.
• 
  Mandy VignoliPenn State, this is bad on so many levels. As a graphic design alum, I am not only appalled at the design but also disappointed that you did not look to one of your own alumni to create the update.
• 
  Jennifer MarieI like the old one...I think that's what the majority are saying. Penn State, please reconsider this! I would be embarrased to wear that logo on any clothing of mine
• 
  Sydney RusakBoooo frown emoticon what about tradition and class? The new one is trendy, but doesn't hold up to the history and authenticity of Penn State
• 
  Dana BubonovichTerrible. As a former PR student, you should have opened it up to your alumni and students to vote on several concepts.
• 
  Justina SoltiesWay to go, Penn State! I like the new look - it looks clean and modern and brings us into the 21st century. I also think it will appeal more to prospective students and will allow more flexibility when pairing it with other graphics and images, placing it on documents/web, co-branding it with the Commonwealth campuses, etc.
• 
  Mike BauhofHonestly, I don't like it. And the representation of the shrine isn't accurate. This makes it look as if the lion is either standing or sitting, not in the crouch from the shrine. I'd bet this will go the way of the athletic mark refresh from the early 2000s. We'll be back to the old mark within five years.

 

[PSU65]

I definitely prefer the navy. The light blue is a non-starter for me.

 

[anon_xdc8rmuek44eq]

This new lion looks goofy. Like camaro said, the academic shield should offer some sense of dignity. This lion looks like he's on drugs with his eyes bugged out and a creepy smile. And there seems to be no rhyme or reason to the font. PSU's academic shield, imo, should feature clean lines and a crisp font. Honestly, Guido would've knocked it out of the park. This is third grade work and reminds me of the "O RLY" owl meme. Hope they yank it ASAP.

I don't know; the lions eyes look EXACTLY like they do in Warneke's sculpture; which isn't exactly an 'authentic' replica of a mountain lion - it's obviously more stylized and stoic. Looks great to me; the lion is the least offensive thing about this new logo. The font is the worst, followed by the lighter color scheme. If this were navy, with a dignified font, it would look fantastic IMO.

 

[PSU65]

The new logo that you get directed to from the Penn State Facebook page is navy, not light blue, just like the old one. (much to my relief)

 

[delcoLion]

Because that is the official Penn State shade of blue. The uniforms used to be that color, a dark royal blue, but they were changed to a dark navy sometime during the Paterno era. The lighter, dark royal is still the official Penn State Blue, even though the Athletic department uses the darker navy color. Most Penn State memorabilia uses the dark navy which is not the official school color.

http://visualeditorialstandards.psu.edu/graphic-identity-system/

If I recall correctly, Joe changed the uniform to resemble the NY Giants uniform of the '50s, without the red, of course.

I like the Navy blue and as far as the new logo, they should go back to the drawing board. Just sayin'.

 

[NittanyAmerica]

Showed the new vs the old to all my summer school students in Middle School. The response was emphatic ( a word not one of my students know ). They thought the new logo was "GAY !!"

N i t t a n y A m e r i c a

 

[Victor E. Bell]

Well, you can count on one thing...the more the alumni despise something, the harder Penn State will try and jam it down your throat.

 

[Zenophile]

Well, you can count on one thing...the more the alumni despise something, the harder Penn State will try and jam it down your throat.

 

[Michael.Felli]

changes are needed, but not on the logo IMHO. Doesn't look too bad, though:

{sigh} Back in the day, they changed the way they printed the diplomas and it made a huge stink. The new design looked awful. Recent graduates b!tched so much, they went back to the old the next year (actually, it was a hybrid).
http://www.collegian.psu.edu/archives/article_0fc1f331-cfcb-5e1c-887b-cbb4d8fd90ef.html

Then, they went with the "Ferocious Lion Logo". And, that lasted what? Three years? Three years too long, IMO.

http://onwardstate.com/2014/11/05/power-ranking-the-five-penn-state-logos/

So, now someone with a hair up their wazu decided it was time for another change. What else is new?

 

[ChiTownLion]

 

[ralpieE]

View embedded media

"If it ain't broken, we'll fix it"...OG BoT idiots.

 

[Obliviax]

Vehemently disagree, mon friere. The chipmunk is the bee's knees. I never liked the 90's era Lion although it is on one of my favorite sweatshirts.

Beauty is in the eye of the beholder, I guess! To me, the chipmunk looks wimpy and put on a little too much weight.

Comments from facebook: https://www.facebook.com/pennstate/posts/10155896209850268

Penn State
3 hrs · Edited ·
“I am excited to see us moving forward with an updated visual identity that connects our rich tradition with a bright future," Penn State President Eric Barron. Penn State will officially unveil the updated academic mark later in August. (This does not affect the University Seal and Intercollegiate Athletics identity, which continue to roar.)

Penn State mark to receive refresh for stronger, more contemporary look...
Penn State is refreshing its academic visual identity, which was created in the late 1980s and is often referred to as the University mark. Though...
NEWS.PSU.EDU

• Write a comment...
• 
  Christopher KalmanOh jeez. Font is absolutely terrible. Leave the old one alone.
• 
  Brenton J. TrinhI dont like it. The original one resembles tradition. I like the authenticity of it. The new one looks like a high school graphics arts assignment. The font isn't strong, it shouldn't have any lower case letters. The Nittany Lion also looks like a deer in the headlights. Please revise the new logo. As a Penn State alum, I do not approve.
• 
  Tyler KleinleThis logo makes our college look weak. Maybe this would fit for Penn State Elementary School but not for one of the best colleges in the country. As a student, I don't see Penn State in this logo. It's too childish!
• 
• Michael SteelPenn State this is awful. Your peers are laughing and your alumni are embarrassed. Glad I bought my gear already. I teach high school and wouldn't allow my students to use this as their final design. There is awkward spacing after the shield and the font is akin to a dollar store coloring book. What a waste of tax payer dollars, university funds, and time.
• 
  Michael McLaughlinDid the NCAA design this for us as part of the sanctions? It's awful.
• 
  Mandy VignoliPenn State, this is bad on so many levels. As a graphic design alum, I am not only appalled at the design but also disappointed that you did not look to one of your own alumni to create the update.
• 
  Jennifer MarieI like the old one...I think that's what the majority are saying. Penn State, please reconsider this! I would be embarrased to wear that logo on any clothing of mine
• 
  Sydney RusakBoooo frown emoticon what about tradition and class? The new one is trendy, but doesn't hold up to the history and authenticity of Penn State
• 
  Dana BubonovichTerrible. As a former PR student, you should have opened it up to your alumni and students to vote on several concepts.
• 
  Justina SoltiesWay to go, Penn State! I like the new look - it looks clean and modern and brings us into the 21st century. I also think it will appeal more to prospective students and will allow more flexibility when pairing it with other graphics and images, placing it on documents/web, co-branding it with the Commonwealth campuses, etc.
• 
  Mike BauhofHonestly, I don't like it. And the representation of the shrine isn't accurate. This makes it look as if the lion is either standing or sitting, not in the crouch from the shrine. I'd bet this will go the way of the athletic mark refresh from the early 2000s. We'll be back to the old mark within five years.

The code there is "moving forward". Did you pick that off???

 

[psu00]

changes are needed, but not on the logo IMHO. Doesn't look too bad, though:

Last I heard they were going to remove the lion on the shield and replace it with Old Main on fire.

 

[ChiTownLion]

The code there is "moving forward". Did you pick that off???

Hilarious how it's right there in the opening line. Upon reading it, I thought it was satire.

In any event, apparently the #PSUBoT leaked out the animated gif version of Penn State's new digital print:

 

[Obliviax]

Hilarious how it's right there in the opening line. Upon reading it, I thought it was satire.

In any event, apparently the #PSUBoT leaked out the animated gif version of Penn State's new digital print:

View embedded media

Ha! If I could photoshop, I'd take Joe's thick glasses and put it on that new lion logo.

http://data:image/png;base64,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

 

[BlueBand]

How could the original, simple design be challenging in a digital world, though? I don't see it.

Think about where it has to be used. For example, how do you make an avatar out of the old logo, especially when it's used on small phone screens and it's taking up a small square in the corner. Twitter, Facebook, BWI etc. Ditto for the logo when viewed on websites on mobile devices in the context of the whole site, not looking at it blown up in a post on the board. The details in the lion shrine and the thinness of 1855 when used in those contexts makes it difficult. With the new design, the shield and Iion's head can be used apart from the words Penn State where square avatars are required. I suspect the lighter colors are because the dark blue can read as black on some screens.

I've always been a fan of the "old" mark, as I thought it was classy. But I completely understand the issues they're faced with in the digital world (it probably helps I work with web developers and social media people at work). I personally like the new mark, EXCEPT it feels too "casual" to be to be the mark for the academic side. As an athletics mark it could be good, or in other contexts (signage around campus). But somehow it doesn't feel quite right to me on business cards and letterhead. On the other hand... how much letterhead vs email is used these days?

 

[furfoot]

I think the new one is terrible. The old logo has a dignity to it, the new one looks ridiculous.

This is gonna be non-pc but the new design looks SO GAY! (not that there's anything wrong with that)

 

[Talpsu]

Think about where it has to be used. For example, how do you make an avatar out of the old logo, especially when it's used on small phone screens and it's taking up a small square in the corner. Twitter, Facebook, BWI etc. Ditto for the logo when viewed on websites on mobile devices in the context of the whole site, not looking at it blown up in a post on the board. The details in the lion shrine and the thinness of 1855 when used in those contexts makes it difficult. With the new design, the shield and Iion's head can be used apart from the words Penn State where square avatars are required. I suspect the lighter colors are because the dark blue can read as black on some screens.

I've always been a fan of the "old" mark, as I thought it was classy. But I completely understand the issues they're faced with in the digital world (it probably helps I work with web developers and social media people at work). I personally like the new mark, EXCEPT it feels too "casual" to be to be the mark for the academic side. As an athletics mark it could be good, or in other contexts (signage around campus). But somehow it doesn't feel quite right to me on business cards and letterhead. On the other hand... how much letterhead vs email is used these days?

Ok I get what you are saying so why get rid of the old design all together? Why not create a new design specifically for use with what you are saying. An official avatar type of thing.

 

[BobPSU92]

The new logo looks a bit better small. I grabbed this from the AlumniInsider web site:

 

[Evan Ceg]

Here's the University's announcement of the new logo. I like it better when I see it in various applications, starting page 15.

http://www.psu.edu/ur/newsdocuments/PSU_Brand_Identity_Refresh.pdf

 

[Raffycorn]

Here's the University's announcement of the new logo. I like it better when I see it in various applications, starting page 15.

http://www.psu.edu/ur/newsdocuments/PSU_Brand_Identity_Refresh.pdf

I agree. For what I think are the logo's weaknesses, it will force continuity between all the different Penn State entities which is a good thing. And, more importantly, I think it might be difficult to quantify how big of an endeavor Penn State Health will be and how big a deal it is for the university. I think this rebrand lends itself better for that type of use.

 

[PSUSignore]

Here's the University's announcement of the new logo. I like it better when I see it in various applications, starting page 15.

http://www.psu.edu/ur/newsdocuments/PSU_Brand_Identity_Refresh.pdf

I saw that as well. It was a mixed bag for me seeing it in context.

I like it better with additional text on a 2nd line. I think changing the text from all caps to lowercase was a bad move though, and it didn't jump out at me until I saw the page in this presentation comparing it to other university logos, all of which were in all caps. I hate it when shown in the corner of psu.edu, it looks too childish and unprofessional compared to the existing logo in that setting. Perhaps that is what they wanted though, something to appeal to a younger audience. I liked the shield icon as a thumbnail when shown without any text as in the phone app button and the lapel pin.